If you are a business owner who is struggling with the task of launching a social media campaign that is supported by all members of your organization, then the following four tips should help you create a successful campaign that is embraced by all of your employees.
1. Identify Your End Result
The most important step to take prior to launching a social media campaign is to create an outline. What are your goals? How will social media be utilized to meet those goals?
“Clearly define realistic, concrete and measurable goals to give your team objectives to pursue,” suggested Social Media Examiner.
2. Form a Social Media Task Force
Assign specific roles to employees to help launch your campaign. The roles that will need to be assigned include: a lead strategist (someone who will ensure that all activities are on track and in-line with the company’s long-term goals), a content manager (the person who manages content strategy) and a community manager (someone who publishes the content across all social media platforms). You will also need to assign an analyst to measure the ROI and a social media coordinator to facilitate communication across all departments.
3. Create a Well-Rounded Social Media Strategy
Once you have your social media team in place, you need to begin to develop your strategy. The team will now be tasked with creating guidelines for proceeding with your social media strategy. All guidelines should be approved by the core team and distributed to the rest of the company.
4. Be Consistent
Weekly team meetings can help ensure that your content and social media activities are consistent and that everyone is on track and has the company’s end goals in mind. It’s also a great idea to use a few minutes at the end of each meeting to brainstorm new ideas.
It’s easy to create a social media account, but making sure the content you post is consistently fresh and unique can be more challenging. Local Marketing 2.0 employs full-time content writers dedicated to ensuring your social media networks are routinely updated with new, relevant content.
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For additional tips on developing an effective social media campaign please visit: http://www.socialmediaexaminer.com/develop-your-internal-social-media-structure/